3-Star Hotel Valuation in Capri
Valuing a 3-star hotel in Capri calls for a specialist methodology that combines sector EBITDA, local RevPAR analysis, the underlying property value and positioning modifiers. KW Hospitality applies a structured framework tested across dozens of transactions in the Italian market. For the Capri market: an iconic luxury destination, 5★ ADRs among the highest in the Mediterranean, asset scarcity on limited land, concentrated seasonality, active luxury brands.
The 3-star hotel market in Capri in 2026
The Capri hotel market in the 3-star category comprises 8 3-star hotels recorded by ISTAT in 2024. Typical seasonality: high season concentrated in April-October, with many properties closing from November to March.
| Tourism demand in the municipality | 2023 | 2024 | Change |
|---|---|---|---|
| Arrivals | 139.031 | 159.671 | +14.8% |
| of which international | 103.244 | 119.662 | +15.9% |
| Overnight stays | 417.073 | 505.075 | +21.1% |
| of which international | 305.494 | 370.539 | +21.3% |
| Accommodation supply 2024 | Value |
|---|---|
| Total bed spaces | 4.259 |
| Hotel establishments | 47 |
| 3-star hotels | 8 |
| Average length of stay | 3.16 |
| Foreign share of overnight stays | 73.4% |
Source: ISTAT, tourist movement and accommodation capacity, municipal figures. Full 2014-2024 series in the KW Hospitality observatory.
Factors specific to the Capri market
- ›Iconic global luxury destination
- ›5★ ADR among the highest in the Mediterranean
- ›Asset scarcity (limited land), maximum valuation premium
- ›Concentrated seasonality (200 typical operating days)
- ›Global HNWI demand, luxury brands active (J.K. Place, Capri Tiberio Palace)
Typical features of a 3-star hotel
3-star hotels represent the largest segment of the Italian hotel market: a balanced business-leisure offering, a broad target base (tourism, mid-market business, tour operators) and lean operations, with.
Typical facilities
- • breakfast restaurant
- • bar
- • wifi
- • 24h reception
- • some meeting rooms
Typical buyer profile
- • independent operators
- • small investors
- • local operators
- • mid-market funds
Frequently asked questions
How is a hotel valued using the EBITDA method?
You start from revenue (rooms × RevPAR × 365), estimate EBITDA by applying the operating margin, and multiply by the market multiple. The result is a value range, refined through real estate and positioning analysis.
What is RevPAR and why does it matter in a valuation?
RevPAR (revenue per available room) is ADR × occupancy. It is one of the main value drivers: a higher RevPAR in Capri means greater earning capacity and therefore a higher market value.
Which factors increase the value of a 3-star hotel in Capri?
Location and tourist flows in Capri, brand affiliation, quality of F&B and wellness, condition of the building, cost efficiency and management contracts. Optimising these elements before a sale increases the applicable multiple.
Does KW Hospitality provide a preliminary estimate of my hotel's value?
Yes. We provide a preliminary estimate of the value of your 3-star hotel in Capri, with the market range and the levers to raise it. It is the ideal starting point before considering a sale.
Request a preliminary valuation
KW Hospitality brokers 3-star hotels in Capri through a confidential methodology, the global Keller Williams buyer network and a structured process running 6-12 months.
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