5-Star Hotel Valuation in Amalfi
The valuation of a 5-star hotel in Amalfi requires a specialist methodology combining sector EBITDA, local RevPAR analysis, the underlying property value and positioning modifiers. KW Hospitality applies a structured framework tested across dozens of transactions in the Italian market. For the Amalfi Coast: the heart of the UNESCO Amalfi Coast, US/UK demand at 60%+, absolute scarcity of licences,, luxury brands active.
The 5-star hotel market in Amalfi in 2026
The Amalfi hotel market in the 5-star category comprises 3 5-star hotels recorded by ISTAT in 2024. Typical seasonality: high season concentrated in April-October, with many properties closing from November to March.
| Tourism demand in the municipality | 2023 | 2024 | Change |
|---|---|---|---|
| Arrivals | 108.390 | 106.587 | -1.7% |
| of which international | 96.397 | 95.365 | -1.1% |
| Overnight stays | 323.312 | 338.699 | +4.8% |
| of which international | 291.077 | 301.138 | +3.5% |
| Accommodation supply 2024 | Value |
|---|---|
| Total bed spaces | 2.845 |
| Hotel establishments | 28 |
| 5-star hotels | 3 |
| Average length of stay | 3.18 |
| Foreign share of overnight stays | 88.9% |
Source: ISTAT, tourist movement and accommodation capacity, municipal figures. Full 2014-2024 series in the KW Hospitality observatory.
Factors specific to the Amalfi market
- ›Heart of the UNESCO Amalfi Coast
- ›US/UK demand dominant (60%+)
- ›Absolute scarcity of new licences (protected area)
- ›5★ ADR among the highest in Europe
- ›Luxury brands active (Santa Caterina, Anantara, Caruso/Belmond nearby)
Typical features of a 5-star hotel
5-star and luxury hotels represent the top of the market: trophy assets, often historic, international brands. Buyers are global institutions, sovereign wealth funds and luxury brands in expansion.
Typical facilities
- • fine dining restaurants
- • luxury spa
- • premium concierge
- • private pool
- • limousine service
- • personal butler
Typical buyer profile
- • sovereign wealth funds
- • global real estate funds
- • luxury brand hotel groups
- • UHNWI
Frequently asked questions
How is a hotel valued using the EBITDA method?
You start from revenue (rooms × RevPAR × 365), estimate EBITDA by applying the operating margin, and multiply by the market multiple. The result is a value range, refined through real estate and positioning analysis.
What is RevPAR and why does it matter in a valuation?
RevPAR (revenue per available room) is ADR × occupancy. It is one of the main value drivers: a higher RevPAR in Amalfi means greater earning capacity and therefore a higher market value.
Which factors increase the value of a 5-star hotel in Amalfi?
Location and tourist flows in Amalfi, brand affiliation, quality of F&B and wellness, condition of the building, cost efficiency and management contracts. Optimising these elements before a sale increases the applicable multiple.
Does KW Hospitality provide a preliminary estimate of my hotel's value?
Yes. We provide a preliminary estimate of the value of your 5-star hotel in Amalfi, with the market range and the levers to raise it. It is the ideal starting point before considering a sale.
Request a preliminary valuation
KW Hospitality brokers 5-star hotels in Amalfi through a confidential methodology, the global Keller Williams buyer network and a structured process running 6-12 months.
Request a preliminary valuation → Explore our valuation methodology