Selling a 4-Star Hotel in Naples
KW Hospitality, the Keller Williams Italia division specialising in hotel brokerage, handles the sale of 4-star hotels in Naples through a network of qualified Italian and international buyers. The Naples 4-star hotel market has specific characteristics that make a specialist broker indispensable: the fastest growth in Italy (+14.6% YoY), gateway to the Coast/Capri/Pompeii, an expanding airport, an undervalued market with higher yields.
The 4-star hotel market in Naples in 2026
The Naples hotel market in the 4-star category comprises 61 4-star hotels recorded by ISTAT in 2024. Seasonality typically peaks from spring to autumn (Easter to October), with strong results in December too, driven by shopping and the nativity-scene tradition.
| Tourism demand in the municipality | 2023 | 2024 | Change |
|---|---|---|---|
| Arrivals | 1.349.655 | 1.449.254 | +7.4% |
| of which international | 707.165 | 786.638 | +11.2% |
| Overnight stays | 3.633.549 | 3.862.329 | +6.3% |
| of which international | 2.015.431 | 2.256.853 | +12.0% |
| Accommodation supply 2024 | Value |
|---|---|
| Total bed spaces | 21.949 |
| Hotel establishments | 172 |
| 4-star hotels | 61 |
| Average length of stay | 2.67 |
| Foreign share of overnight stays | 58.4% |
Source: ISTAT, tourist movement and accommodation capacity, municipal figures. Full 2014-2024 series in the KW Hospitality observatory.
Factors specific to the Naples market
- ›Fastest tourism growth in Italy (+14.6% YoY 2024)
- ›Gateway to the Amalfi Coast, Pompei, Capri, Ischia
- ›Capodichino airport expanding (European low-cost routes)
- ›Gentrification trend in the historic centre (Spaccanapoli, Quartieri Spagnoli)
- ›Market undervalued against top art cities → yield opportunity
Typical features of a 4-star hotel
4-star hotels make up the upper-midscale segment: a structured offering with F&B, wellness and MICE facilities, targeting business and premium leisure guests, with.
Typical facilities
- • restaurant
- • bar
- • fitness
- • meeting rooms
- • concierge
- • valet
Typical buyer profile
- • family offices
- • institutional investors
- • international operators
- • hotel funds
Frequently asked questions
Who are the typical buyers of 4-star hotels?
The main buyers of Italian 4-star hotels: Italian and foreign family offices (35%), institutional hotel funds (30%), international operators in expansion (20%) and HNWI with hospitality experience (15%). Through the Keller Williams network across 50+ countries, KW Hospitality actively reaches cross-border buyers.
How long does it take to sell a 4-star hotel?
Average time from mandate to closing for 4-star hotels: 6-12 months. The variables: quality of documentary preparation (data room), realistic pricing, complexity of the structure (property versus operating business, leasehold versus freehold) and any litigation. Well-prepared trophy assets can close in 4-6 months with multiple bids.
What does the data room need for the sale of a 4-star hotel?
Standard data room for the sale of a 4-star hotel: the last 3 years of accounts plus 6 months of current figures, monthly P&L, operating KPIs (occupancy, ADR, RevPAR, GOP), STR competitive set report, staff and management contracts, licences and permits, property surveys, F&B contracts, key suppliers, litigation (if any), cadastral valuations and planning documentation.
Request a confidential sale mandate
KW Hospitality brokers 4-star hotels in Naples through a confidential methodology, the global Keller Williams buyer network and a structured process running 6-12 months.
Request a confidential sale mandate → Estimate the value of your hotel