4-Star Hotel Valuation in Venice
Valuing a 4-star hotel in Venice calls for a specialist methodology that combines sector EBITDA multiples, local RevPAR analysis, the underlying property value and positioning modifiers. KW Hospitality applies a structured framework tested across dozens of transactions in the Italian market. For the Venice market: UNESCO heritage, asset scarcity (no new build), ADRs among the highest in Europe, and the Biennale, Carnival and Film Festival generating a rich seasonality.
The 4-star hotel market in Venice in 2026
The Venice hotel market in the 4-star category comprises roughly 180 recorded properties. Seasonality is typically high all year round, peaking at Carnival (February), the Architecture and Art Biennale (May to November) and the Film Festival (September).
Factors specific to the Venice market
- ›UNESCO heritage unmatched worldwide, scarcity of new-build supply
- ›Premium global ADR (among the highest in Europe for 5★)
- ›The Art/Architecture Biennale generates extended demand (6+ months)
- ›Film Festival in September, Carnival in February (peak periods)
- ›Restrictions on permits for new properties → scarcity of existing assets
Typical features of a 4-star hotel
4-star hotels make up the upper-midscale segment: a structured offering with F&B, wellness and MICE facilities, targeting business and premium leisure guests, with EBITDA margins of 28-38% and multiples of 9-12× that make them a preferred asset class for institutional investors.
Typical facilities
- • restaurant
- • bar
- • fitness
- • meeting rooms
- • concierge
- • valet
Typical buyer profile
- • family offices
- • institutional investors
- • international operators
- • hotel funds
What is a 4-star hotel in Venice worth?
EBITDA multiples for 4-star hotels in Venice in 2026 range between 9× and 12×, with a premium for prime historic-centre locations (+21% modifier). For a typical property of 75 rooms with a RevPAR of € 225 and 82% occupancy, the valuation range is € 22.3M - € 29.8M.
| Metric | Benchmark value |
|---|---|
| EBITDA multiples (4-star category) | 9× – 12× |
| Typical EBITDA margin | 28% – 38% |
| Prime location Venice | +21% |
| Average RevPAR Venice (4-star) | € 225 |
| Average occupancy | 82% |
| Typical room count | 40 – 150 rooms |
ⓘ The ranges shown are indicative and based on public market parameters. A professional valuation also considers: the condition of the property, staff contracts, the exact location, brand affiliation, licences, any litigation, and accessibility.
Data sources: ISTAT (tourist arrivals and overnight-stay statistics), Banca d'Italia (international tourism), industry benchmarks (CBRE, Cushman & Wakefield, JLL Hotels & Hospitality, STR Italia). Updated: Q1 2026.
Frequently asked questions
What is a 4-star hotel in Venice worth?
The value of a 4-star hotel in Venice is estimated on the income it generates, not on floor area alone. The EBITDA method multiplies gross operating profit by a market multiple (typically 6-12× in Italy), adjusted for category, location and building.
How is a hotel valued using the EBITDA method?
You start from revenue (rooms × RevPAR × 365), estimate EBITDA by applying the operating margin, and multiply by the market multiple. The result is a value range, refined through real estate and positioning analysis.
What is RevPAR and why does it matter in a valuation?
RevPAR (revenue per available room) is ADR × occupancy. It is one of the main value drivers: a higher RevPAR in Venice means greater earning capacity and therefore a higher market value.
Which factors increase the value of a 4-star hotel in Venice?
Location and tourist flows in Venice, brand affiliation, quality of F&B and wellness, condition of the building, cost efficiency and management contracts. Optimising these elements before a sale increases the applicable multiple.
Does KW Hospitality provide a preliminary estimate of my hotel's value?
Yes. We provide a preliminary estimate of the value of your 4-star hotel in Venice, with the market range and the levers to raise it. It is the ideal starting point before considering a sale.
Request a preliminary valuation
KW Hospitality brokers 4-star hotels in Venice through a confidential methodology, the global Keller Williams buyer network and a structured process running 6-12 months.
Request a preliminary valuation → Explore our valuation methodology