Boutique Hotel Valuation in Amalfi
The valuation of a boutique hotel in Amalfi requires a specialist methodology combining sector EBITDA multiples, local RevPAR analysis, the underlying property value and positioning modifiers. KW Hospitality applies a structured framework tested across dozens of transactions in the Italian market. For the Amalfi Coast: the heart of the UNESCO Amalfi Coast, US/UK demand at 60%+, absolute scarcity of licences, ADR 5★ €700-2500,, luxury brands active.
The boutique hotel market in Amalfi in 2026
The Amalfi hotel market counts roughly 12 recorded properties in the boutique category. Seasonality is typically strong and concentrated from April to October, with many properties closing from November to March.
Factors specific to the Amalfi market
- ›Heart of the UNESCO Amalfi Coast
- ›US/UK demand dominant (60%+)
- ›Absolute scarcity of new licences (protected area)
- ›5★ ADR among the highest in Europe (€700-2500)
- ›Luxury brands active (Santa Caterina, Anantara, Caruso/Belmond nearby)
Typical features of a boutique hotel
Boutique hotels: 15-60 rooms, distinctive design, personalised experience, destination F&B, targeting high-spending lifestyle travellers. Among the highest EBITDA margins (35-45%) thanks to premium ADR, with multiples of 11-16× for well-positioned assets.
Typical facilities
- • signature restaurant
- • bar concept
- • rooftop or courtyard
- • unique design
- • destination F&B
Typical buyer profile
- • lifestyle investors
- • experiential hotel groups
- • design-focused funds
- • boutique private equity
What is a boutique hotel in Amalfi worth?
EBITDA multiples for boutique hotels in Amalfi in 2026 range between 11× and 16×, with a premium for prime historic-centre locations (+28% modifier). For a typical property of 30 rooms with a RevPAR of € 420 and 81% occupancy, the valuation range is € 25.9M - € 37.7M.
| Metric | Benchmark value |
|---|---|
| EBITDA multiples (boutique segment) | 11× – 16× |
| Typical EBITDA margin | 35% – 45% |
| Prime location Amalfi | +28% |
| Average RevPAR Amalfi (boutique) | € 420 |
| Average occupancy | 81% |
| Typical room count | 15 – 60 rooms |
ⓘ The ranges shown are indicative and based on public market parameters. A professional valuation also considers: the condition of the property, staff contracts, the exact location, brand affiliation, licences, any litigation, and accessibility.
Data sources: ISTAT (tourist arrivals and overnight-stay statistics), Banca d'Italia (international tourism), industry benchmarks (CBRE, Cushman & Wakefield, JLL Hotels & Hospitality, STR Italia). Updated: Q1 2026.
Frequently asked questions
What is a boutique hotel in Amalfi worth?
The value of a boutique hotel in Amalfi is estimated on the income it generates, not on floor area alone. The EBITDA method multiplies gross operating profit by a market multiple (typically 6-12× in Italy), adjusted for category, location and building.
How is a hotel valued using the EBITDA method?
You start from revenue (rooms × RevPAR × 365), estimate EBITDA by applying the operating margin, and multiply by the market multiple. The result is a value range, refined through real estate and positioning analysis.
What is RevPAR and why does it matter in a valuation?
RevPAR (revenue per available room) is ADR × occupancy. It is one of the main value drivers: a higher RevPAR in Amalfi means greater earning capacity and therefore a higher market value.
Which factors increase the value of a boutique hotel in Amalfi?
Location and tourist flows in Amalfi, brand affiliation, quality of F&B and wellness, condition of the building, cost efficiency and management contracts. Optimising these elements before a sale increases the applicable multiple.
Does KW Hospitality provide a preliminary estimate of my hotel's value?
Yes. We provide a preliminary estimate of the value of your boutique hotel in Amalfi, with the market range and the levers to raise it. It is the ideal starting point before considering a sale.
Request a preliminary valuation
KW Hospitality brokers boutique hotels in Amalfi through a confidential methodology, the global Keller Williams buyer network and a structured process running 6-12 months.
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