Selling a 4-Star Hotel in Turin
KW Hospitality, the Keller Williams Italia division specialising in hotel brokerage, handles the sale of 4-star hotels in Turin through a network of qualified Italian and international buyers. The Turin 4-star hotel market has specific characteristics that make a specialist broker indispensable: the ATP Finals, the Book Fair, gateway to the Piedmontese Alps, a market still being discovered by tourism (potential +30% over 5 years).
The 4-star hotel market in Turin in 2026
The Turin hotel market in the 4-star category comprises 30 4-star hotels recorded by ISTAT in 2024. Typical seasonality: high in autumn and winter (Book Fair, ATP Finals in November, skiing in the surrounding valleys), low July-August.
| Tourism demand in the municipality | 2023 | 2024 | Change |
|---|---|---|---|
| Arrivals | 1.410.185 | 1.417.502 | +0.5% |
| of which international | 580.482 | 584.991 | +0.8% |
| Overnight stays | 3.536.538 | 3.580.221 | +1.2% |
| of which international | 1.455.753 | 1.549.327 | +6.4% |
| Accommodation supply 2024 | Value |
|---|---|
| Total bed spaces | 24.050 |
| Hotel establishments | 147 |
| 4-star hotels | 30 |
| Average length of stay | 2.53 |
| Foreign share of overnight stays | 43.3% |
Source: ISTAT, tourist movement and accommodation capacity, municipal figures. Full 2014-2024 series in the KW Hospitality observatory.
Factors specific to the Turin market
- ›The ATP Finals (2021-2025) drive high demand in November
- ›Book Fair in May plus other cultural events
- ›Gateway to the Piedmont Alps (Sestriere, Bardonecchia)
- ›Industrial heritage (FIAT, Lingotto) supporting business travel
- ›Market at an early stage of tourism discovery (potential +30% over the next 5 years)
Typical features of a 4-star hotel
4-star hotels make up the upper-midscale segment: a structured offering with F&B, wellness and MICE facilities, targeting business and premium leisure guests, with.
Typical facilities
- • restaurant
- • bar
- • fitness
- • meeting rooms
- • concierge
- • valet
Typical buyer profile
- • family offices
- • institutional investors
- • international operators
- • hotel funds
Frequently asked questions
Who are the typical buyers of 4-star hotels?
The main buyers of Italian 4-star hotels: Italian and foreign family offices (35%), institutional hotel funds (30%), international operators in expansion (20%) and HNWI with hospitality experience (15%). Through the Keller Williams network across 50+ countries, KW Hospitality actively reaches cross-border buyers.
How long does it take to sell a 4-star hotel?
Average time from mandate to closing for 4-star hotels: 6-12 months. The variables: quality of documentary preparation (data room), realistic pricing, complexity of the structure (property versus operating business, leasehold versus freehold) and any litigation. Well-prepared trophy assets can close in 4-6 months with multiple bids.
What does the data room need for the sale of a 4-star hotel?
Standard data room for the sale of a 4-star hotel: the last 3 years of accounts plus 6 months of current figures, monthly P&L, operating KPIs (occupancy, ADR, RevPAR, GOP), STR competitive set report, staff and management contracts, licences and permits, property surveys, F&B contracts, key suppliers, litigation (if any), cadastral valuations and planning documentation.
Request a confidential sale mandate
KW Hospitality brokers 4-star hotels in Turin through a confidential methodology, the global Keller Williams buyer network and a structured process running 6-12 months.
Request a confidential sale mandate → Estimate the value of your hotel